Winning hearts and minds - How CEOs talk about gender parity

This study from KPMG in association with Kings College London presents research findings of Dr. Elisabeth Kelan & Patricia Wratil.

With a forward from Simon Collins UK Chairman of KPMG, the study’s introduction states:

“Gender parity is an issue that is near the top of the agenda for many CEOs (ESRC/ACCA, 2012; McKinsey, 2012). While research has stressed that senior leadership commitment and responsibility are central to achieving gender parity as well as other diversity and inclusion aims (Jayne and Dipboye, 2004; Kalev et al., 2006; Thomas, 2004), it has only been fairly  recently that CEOs have started to make gender parity a strategic priority. This development raises the question: which mechanisms do senior leaders have at their disposal to drive behavioural changes towards gender parity in their  organisations?

In this report, we start by outlining what CEOs see as the challenges for achieving gender parity in their organisations. We proceed to explore the reasons why CEOs believe that gender parity is a goal worth pursuing. We highlight six critical  leadership behaviours through which CEOs can support gender parity. We also show how talking about gender parity in more personal and emotional terms can help ensure leaders leave a legacy of gender parity in their organisations.”

The full study.

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